Shaped by constraint to accommodate a large character count, Pratt Nova has massive form: semi-condensed, large x-height, short descenders and capitals. And yet it transcends its restrictive origins in abundance, expressing a spirit of visual and semantic opulence, equipping the typographer with a comprehensive array of harmonized fonts, all rigorously drawn, superbly fitted iterations of a single, profoundly original design. The signature style of The Globe and Mail, “Canada’s National Newspaper”, for which it was commissioned in 2007 by its then creative director, David Pratt. Case study.

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