Contextualizing the relationship between digital, print, and scribal culture, Alphaville tempers the stiffness of geometrically-constrained vector art by subtle variations in stroke weight (between differently aligned stems, and between upper and lower case), in the manner of traditional print fonts. To the x-y perpendicularity of the square or block letter, a third orthographic principle is added: a 37° upstroke, alluding to type’s origins in calligraphy.