Featured typeface:

Superellipse curvature, with its impeccable evocation of modernity, is mated to a grotesque template of the utmost neutrality, yet distinguished by open counters, a slight horizontal extension, and large-bodied minuscules with quite short ascenders and descenders. Due to the straightness of the round letters’ side stems, there is a neat modularity of vertical letter spacing, which denotes authority, with precision, complementing the tautness of the face’s curves. The style resides not so much in any idiosyncrasy of individual letters, but is exhibited en masse by the tenor of global proportions. The overall effect is a tonality of precision, style, presence, discretion, balance, stamina, authority, energy and strength. View PDF.

Interested? Please email the designer, Nick Shinn.